I’ve never really seen myself as a Luddite, but of late I’ve
found myself getting a little inwardly frustrated whenever I’m in a supermarket
and one of the staff tries to direct me towards the automated check-outs. I
feel as if I should say to the person concerned, “What are you doing? You’re
standing there putting yourself out of a job! Why do you want me to use the
automated check-out? You should be advising me to use a human being, not a
machine, and that way you’ll still be in work. Carry on promoting the
auto-check-outs and soon you’ll be receiving your P45.”
Go and buy a proper book! Most people seem to use Kindles on the move. |
But I say nothing, although I have started to refuse them
when they beckon me over. For a start, I find them quite difficult to use and I
can’t be bothered to try and learn. Why should I? All I want is human
interaction, I like to chat with the check-out assistant, put my debit card in
the machine, refuse or accept cash back and then bid them a cheery farewell.
If the supermarkets get their way, there won’t be any
check-out assistants, just machines with, perhaps, one member of staff
overseeing the process. What is already a chore will become a nightmare and one
really has to think about the aims and objectives of the supermarkets. Are they
trying to make the whole process so unbelievably dull that we all shop on-line
instead? Probably, although shopping on-line I can cope with: you log on, order
your weekly shop and then, hey presto! It turns up in a little orange van. It’s
cheaper too because there are no temptations, but then I start to think about
all the people that will be put out of work by on-line shopping as it means
there’s no need for a store, so they won’t need store managers, shelf stackers,
you name it – they’ll all be out of work.
And even if they don’t abolish supermarkets, those who like
seeing what’s on the shelves will have to cope with the automated check-outs
and all the grief they bring.
That aside, though, it’s the ignorance of the staff that
gets me: the way they stand around watching people grow more and more
accustomed to an automated process that will, ultimately, put them on the dole
queue. The supermarkets will argue that it frees up the staff to do something
more productive instead, but that’s just a lie. The idea is simple: if they can
get a machine to do a cashier’s job, they’ll save money and that, of course, is
what it’s always about: saving money. The customer isn’t really king; that’s a
lie too. And then, when the customers decide they’d rather shop on-line, we’ll
see derelict supermarkets being turned into over-sized bars and restaurants and
casinos by over-ambitious leisure operators – not good.
Sadly, of course, nobody cares, not even the ignorant people
who stand to lose their jobs. They are so grateful they have a job in the first
place, they’re happy to promote automation and risk losing the only job they
have.
On a similar note, I get really angry when I see somebody on
a train – or anywhere – reading a Kindle. I can’t stand Kindles! There’s
nothing worse than reading anything on a screen and I always feel that owners
of Kindles are part of some kind of conspiracy, a conspiracy that leads to the
end of books, printed books. Kindle users exist to get rid of books and make us
all have to download novels rather than buy them from bookshops or borrow them
from libraries. Hell! It means the end of bookshops and libraries because, as
Kindle users will tell you, a Kindle allows you to carry the whole library with
you on the train! Wow! Isn’t that great! No it’s not fucking great, you morons!
Kindles take all the pleasure out of reading in the same way that music
downloads take all the pleasure out of buying an album. I want to read the
sleeve notes! I like the little booklet with the lyrics! I want to see photos
of the band! And I like the tactile quality of a book too. I like bookmarks! I
like looking at how far my bookmark has sunk through the book, how much I have
left to read and how much I have already read! With a Kindle, all that is lost!
It means that libraries, like supermarkets, will become ‘venues’ full of back bar
fridges crammed with ‘premium priced lagers’.
Imagine reading War & Peace or Infinite Jest on a
Kindle? You’d have no idea of where you were in terms of how much you’d read.
Okay, you’ll have page numbers to tell you, but there wouldn’t be that sense of
achievement that you get with a book and, after reading it, you wouldn’t be
able to put it proudly on your bookshelf at home – instead it would remain on
your Kindle, in your briefcase or handbag, and then one day, when the system
crashes or burns out, you’d lose it forever.
The worst thing about Kindles, of course, is that they’re
probably good for the environment. The phrase ‘woodman, spare that tree’ would
be redundant and I’m sure that Kindle users will always bring up their mission
to save the planet in defense of their new gadget.
If Kindles catch on, books will disappear and so will
bookmarks and the home environment will become sterile and minimalist. Rooms
would be bare and characterless except for furniture and a television set – and
a digital picture frame on the sideboard.
I don’t want to curl up with a Kindle. I want to read a book
in front of the fire without worrying that I might melt my new reading gadget.
I often feel like asking a Kindle owner why. Why have they
got one? Was it a present? Or did they go out and buy it themselves? They would
probably say something like, “It’s the future. It’s the way things are
heading.” And, prior to punching them, I’d feel like saying, “Only because
you’re letting it happen.”
I hope I’m not alone in my anti-Kindle feelings. I don’t
think I am. I just hate the way things are becoming so sterile and insular. We
can stay behind closed doors and order our shopping online instead of mixing
with real people at the supermarket or in the high street. We can download our
books from computers at home rather than visit a bookshop where we could enjoy
a cup of coffee and possibly meet with friends. Everything can be done from the
safety of our own homes. We all communicate using social networking sites
instead of meeting in the pub for a beer. We’re losing our sense of community.
A couple of years ago I boarded a train to Winchester with a
work colleague and, once aboard the train, he said to me: “Do you mind if I sit
over there and play my PSP?” Of course I didn’t mind, but what he meant was: I
hope you don’t mind, but rather than engage you in conversation, I’d like to
play Grand Theft Auto on my portable games device. This guy queued up overnight
to be one of the first to buy the latest edition – sad or what? He was (and
probably still is) such a nobhead! I told him to feel free and he went and sat
at the other end of the carriage for the entire journey so that I wouldn’t
disturb his gameplay.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.